#EMCWorld 2013 – Joe Tucci’s Keynote

Joe Tucci

Update – View the keynote on EMCTV here

Excuse the big picture, but I was sitting really close to the front (yes I am a bit of a fanboy).

My abiding impression of the keynote speech is the phrase “Customer Choice”. Every announcement made is directly aimed at giving EMC customers more choice, whether it’s on hardware (yes, EMC’s even giving the customers equal choice on storage hardware), software (openstack is great) and services (we can help as little or as much as you need).
I’ve not seen any other company out there that tears down those walled gardens and emphasises a “however you want to carve it” mantra.

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#EMCWorld 2013 – Pictures

I’m at EMC World this year and it’s fantastic. I shall be blogging about what I get up to and some of the presentations that I’m seeing.
This page will have an always up-to-date gallery of the pictures I take on my wanderings. For a static gallery, you can go here.

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Amazon vs. Rackspace (OpenStack) vs. Microsoft vs. Google

A great article over on Network World running through the big cloud contenders in the marketplace.

It’s really interesting to note that complete cloud deployments are popular with startups but not the enterprise at the moment. The Enterprise space is going to be absolutely key and as I’ve already mentioned, the Middle East is hotting up at the moment with enterprise focused offerings.

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Software Defined Networks (SDN) in the Wild

Software Defined Network BrainI’ve seen a few articles around the emergence of SDNs in the past couple of weeks and I’ve been hunting around for some references of organisations that have embraced the technology.

There has been a flurry of acquisitions and funding for SDN companies relatively recently:

The market leader is considered to be Nicira so I had a look at their references page to see which companies were investing in SDNs and for what reasons.
From my research it looks like SDNs are being used to increase business agility at this stage. Where it gets very interesting is the potential for SDNs to enable more complex cloud deployments to exist and for customers to be able to provision these more complex cloud environments through self-service portals.

It’s this potential that has me excited. The ability to provision complex cloud implementations quickly means that the enterprise will be moving hard to the cloud as it offers the ability for a more comprehensive “total IT in the cloud” as opposed to one or two applications.

I’d be very interested to see some more details on SDNs that have been deployed and what real world user experiences look like to confirm if these more complex clouds are starting to exist.

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